Driver fatigue campaign assets

To tackle the serious issue of driver fatigue The Scottish Government and Road Safety Scotland have launched a campaign with a clear message for all drivers – driving tired kills.

Our driver fatigue campaign assets are available for download and show how you should never drive when tired:

Partner toolkit

The partner toolkit contains a range of suggestions and content that can be used to support the driver fatigue campaign.

Partner toolkit

Driving tired kills

Videos

Driving Tired Kills TV ad

https://www.youtube.com/watch?v=N6Pp494tEKc

Night driver

https://youtu.be/pv1TRMGT_VI

Coffee Cup

https://www.youtube.com/watch?v=2ttquErELI8

Social

We have created a suite of social films and banners for our key campaign messages. Please feel free to use these on your own social channels.

Other formats

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